Small Guerilla

A 30-second compilation of five website vignettes for Small Guerilla, a branding and communications consultancy.

Based on an analogy of guerrilla warfare tactics and approach, the Small Guerilla brand and work methodology are quasi-revolutionary simplicity – A basic objective. Get in. Accomplish the task quickly. Then get out. Experience, expertise and flexibility all play a part. Mission complete.

1. ”Stay the Course” (crouched running) – The road from brief to sign-off isn’t always straight and smooth. But Small Guerilla are ready to endure the journey’s curves – and go an extra mile in the pursuit of excellence.

2. "Rigorous Manoeuvres" (log vaulting) – Hitting the ground running, Small Guerilla’s lithe and focused approach makes short work of obstacles and keeps project somersaulting forwards.

3. "Reliable Intelligence" (crawling) – Detailed reconnaissance and cultural sensitivity are prerequisites for effective research and authentic story telling, especially in an overseas context.

4. "Agile Formations" (obstacle course) – Although a compact unit targeting small projects, Small Guerilla can swell its ranks by accessing a network of seasoned reinforcements.

5. "Cultural Sensitivity" (disappear behind shrub) – As one of Small Guerilla’s leading traits, they seamlessly immerse themselves into client organisations and respect the diversity of people they encounter in the UK and overseas.